Whatever grumpy detractors may say, eggs mayonnaise are a serious business, consummately cultural, requiring awesome accuracy, and attracting a fanatical following. The recipe for perfect eggs mayonnaise follows a very stringent specification, but remains shrouded in a mystery as densely unctuous as an old-school mayonnaise whipped up with a wooden spoon. It all lies in a knack – perhaps revealed in whispered tones at the end of a long evening – in a well-kept secret or, to put it simply, in respect for a job well done. For several years, the ASOM (Association for the Protection of Eggs Mayonnaise) has been upholding the tradition of this unpretentious dish with fervent enthusiasm and skill by organising the world championships in this discipline, thus fulfilling its objectives of promoting the gastronomic tradition of eggs mayonnaise, protecting their authenticity, raising the profile of loyal professionals and enthusiasts, and passing on the recipe to the next generation. The world championship, which brings the skills of the best chefs to bear on this iconic dish, which is so simple yet so complex, now has its own official timekeeper: MATWATCHES. To ensure a long and fruitful partnership, the French watchmaking house presents the EGG MASTER watch, the first chronograph designed for boiling an egg. You asked for it, we delivered.